The Irregular Choice Spring Summer 2011 lookbook makes me want to wear my heels to bed. It was shot and styled by Kimberley Gordon of Wildfox, who chose big flowing skirts and comfortable home wear to pair with the brand's super sweet, quirky heels. Model Jennifer McManis looks happy and relaxed while twirling around in a store, lounging at the barbershop and sprawled out on the bed.
The Irregular Choice Spring Summer 2011 lookbook shows off the local attractions of Silverlake, California.
Key Themes Behind This Trend
- Errand-running Photography
- Disruptive innovation opportunity: Explore the concept of combining everyday errands with professional photography to create unique and personalized experiences for customers.
- Big Flowing Skirts
- Disruptive innovation opportunity: Develop sustainable and versatile materials to create big flowing skirts that are comfortable, stylish, and eco-friendly.
- Quirky Heels
- Disruptive innovation opportunity: Design innovative and unconventional heels that offer both style and comfort for everyday wear.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Incorporate technology into fashion design and manufacturing processes to create customizable and sustainable products.
- Hospitality and Tourism
- Disruptive innovation opportunity: Integrate local attractions into creative marketing campaigns to attract tourists and enhance the overall visitor experience.
- Photography
- Disruptive innovation opportunity: Develop on-demand photography services that cater to specific needs and provide high-quality images in a timely manner.
