The Irregular Choice AW 2010 lookbook is a collection of shoes that will have you dreaming of skipping through surreal dreamlike wonderlands.
These whimsical Irregular Choice heels conjure up images of distorted fairytales like ‘Alice in Wonderland’ or 'Wizard of OZ.' The shoe styles are wacky and unique with bubble-shaped toes, wooden spiral heels and crazy prints. The Irregular Choice AW 2010 lookbook is definitely on the “irregular” side.
Implications - Products that offer for easy customization of an outfit are attractive to shoppers with fast-paced lifestyles. Accessories are appealing to those buyers who don't have time to put together intricate outfits. In order to stay relevant, a company could develop their items with this in mind.