Heart Rate-Measuring Mobiles

This iPhone Pulse Monitor Add-On Reads Your Reaction to Good Design

This iPhone pulse monitor was created to measure how people react to good design on a deeper level. Using the mobile phone's camera and flashlight, the Morpholio Project tracks the user's heart rate with a 3D printed clip-on device. While it is intended to gain insight into people's subconscious emotions, it could have other uses outside the design world. The field of health care is an obvious one.

The Morpholio Project's new platform uses a biofeedback medical technique called photoplethysmography (or PPG) to assess how design affects a person. PPG is what makes the iPhone pulse monitor work, by taking pictures of an illuminated part of the skin and analyzing the changes of color resulting from blood rushing through it. The 3D printed attachment is optimized to get the best picture placement.

Biofeedback Design Assessment
The use of biofeedback medical techniques to assess how design affects a person will disrupt the design and health industries by enabling more personalized and effective health treatments and improving user experience in design.
Mobile Health Monitoring
The integration of health monitoring devices into mobile phones will disrupt the healthcare industry by allowing for more convenient and accessible health monitoring and treatment for patients.
Subconscious Emotion Monitoring
The ability to track subconscious emotional reactions to certain stimuli will disrupt the market research industry by providing deeper insight into consumer behavior and preferences.

Industries Being Reshaped

Design
The Morpholio Project's pulse monitor has disrupted the design industry by enabling design professionals to better understand the impact of their work on a deeper level.
Healthcare
The integration of health monitoring devices into mobile phones will disrupt the healthcare industry by allowing for more convenient and accessible health monitoring and treatment for patients.
Market Research
The ability to track subconscious emotional reactions to certain stimuli will disrupt the market research industry by providing deeper insight into consumer behavior and preferences.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 57%
Freshness 8%