With products like the Invigorating Body Scrub, Miranda Kerr's certified organic skincare brand KORA Organics is venturing into body care with solutions that are likened to "a facial for your body."
This KORA Organics product was inspired by the brand's popular Kora’s Turmeric BHA Brightening Treatment face mask. "I actually started using this all over my body and I was so addicted to that tingling sensation because it has in there, peppermint, lemon, and cedarwood aromatherapy," Kerr told Well+Good, "I also received some really great feedback from a dermatologist friend of mine who was prescribing this for keratosis pilaris on the back of the arms." This new product aligns with consumers choosing more whole-body skincare solutions.
This smoothing and uplifting polishing scrub blends clinically proven bio-actives and natural exfoliators like turmeric and rosehip to slough away dead skin cells.
What's Driving This Trend
- Whole-body Skincare
- As consumers choose skincare solutions for their whole-body, there are opportunities to create more holistic product lines.
- Bio-active Infused Products
- Blending natural exfoliators with clinically proven bio-actives creates disruptive innovation opportunities for skincare brands.
- Aromatherapy in Body Care
- Incorporating aromatherapy into body care products can create unique and innovative offerings for consumers.
Who This Affects Most
- Skincare
- The skincare industry can innovate by expanding their product lines to include holistic solutions for body care.
- Natural Products
- The natural products industry can create disruptive solutions by infusing skincare products with clinically proven bio-actives.
- Aromatherapy
- The aromatherapy industry can collaborate with body care brands to create unique and innovative products that incorporate the benefits of essential oils.
