Union's Into The Wild editorial features the fashion store's Winter 2010 collection next to the world's most ferocious wildlife including mountain lions, African elephants and polar bears.
The Into The Wild editorial is a compilation of the different brands Union carries and shows off their fashionable work wear. The editorial is featured in the 3rd issue of New Order Magazine. Check it out in the gallery above!
Implications - With the advancement of technologies growing each day, consumers desire a way to stay in touch with nature. Organically produced items are appealing to customers who want to prevent harm to the environment. Companies could create their products with eco-conscious buyers in mind to attract a wider audience.