The Interview Russia February 2014 editorial focuses on time. Perhaps appealing to those who made the New Year's resolution not to be late anymore, it showcases a slew of stunning watches that add a level of maturity to outfits that only this accessory could. And that is exactly what a watch is these days, an accessory. With smartphones and tablets, telling the time has never been more easy or handy.
Shot by photographer Nikolay Biryukov, the Interview Russia February 2014 editorial stars model Helena Greyhorse. The platinum blonde beauty is clad in a pristine wardrobe of white outfits, which was styled by Stella Arion. The ethereal looks were perfected by hair and makeup artist Marina Keri.
What's Driving This Trend
- Timepiece-driven Fashion
- The rise of smartphones and tablets has made watches more of a fashion accessory, creating a trend of incorporating timepieces into fashion editorials.
- White Wardrobe Style
- The use of all-white ensembles in fashion editorials has continued to gain popularity, showing potential for disruptive innovation in white apparel manufacturing and styling.
- Minimalist Makeup and Hair
- The use of clean and simple makeup and hairstyles in fashion editorials is a growing trend, offering opportunities for disruptive innovation in natural beauty products and styling techniques.
Who This Affects Most
- Watch Manufacturing
- As watches shift from being a functional necessity to a fashion statement, watch manufacturers have the opportunity to focus on innovative design, materials, and customization options.
- Fashion Photography
- With the popularity of timepiece-driven fashion editorials, there is potential for disruptive innovation in fashion photography techniques and equipment.
- Beauty and Cosmetics
- The trend of minimalist makeup and hair in fashion editorials offers opportunities for the development of natural beauty products and styling techniques that focus on enhancing natural features.
