The outfits showcased throughout the Interview Magazine 'Into The Darkness' editorial easily fall into the category of costumes. Utterly dramatic and full of experimental tailoring, the avant-garde silhouettes are more like wearable art pieces than ready-to-wear outfits. Yet the publication has the opposite in mind. It reads, "Rejecting the traditional conventions of all that's bright, white, and breezy, this summer embraces all that's dark and shady."
The Interview Magazine 'Into The Darkness' editorial was shot by photographer Craig McDean. It stars model Sasha Pivovarova. The dark-haired beauty is clad in striking designs from the likes of Haider Ackermann, Alexander Mcqueen, Tom Ford and Maison Martin Margiela Artisanal. The gothic wardrobe was put together by stylst Karl Templer.
Key Themes Behind This Trend
- Avant-garde Fashion
- Disruptive innovation opportunity: Collaborate with artists and designers to create avant-garde fashion collections that push the boundaries of traditional fashion.
- Experimental Tailoring
- Disruptive innovation opportunity: Develop new techniques and technologies for tailoring that allow for more intricate and unconventional designs.
- Dark and Shady Summer Fashion
- Disruptive innovation opportunity: Create sustainable and eco-friendly materials that can be used to create dark and shady summer fashion collections.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Explore new materials, production techniques, and business models to transform the fashion industry.
- Photography
- Disruptive innovation opportunity: Develop innovative photography techniques and styles that capture the essence of avant-garde fashion.
- Styling
- Disruptive innovation opportunity: Use AI and machine learning algorithms to create personalized and unique styling recommendations based on individual preferences and body types.
