Looking like a love scene from a horror movie, this Interview Magazine August 2011 editorial is full of seduction and mystery.
Photographers Mert Alas & Marcus Piggott capture the models as they tease each other on the park bench with the night time setting also giving the images a mysterious glow. The scene looks like something that would play out in a vampire movie that has recently taken the pop culture world by storm.
Take a look at the Interview Magazine August 2011 spread for some delicious fun.
Implications - Consumers in modern society are no longer looking for subdued styles. Darker designs allow shoppers to differentiate themselves from others. Designers could focus on creating more statement-making pieces in order to draw in a greater number of customers.
Key Themes Behind This Trend
- Dark Fashion Trends
- Designers could focus on creating more statement-making pieces in order to draw in a greater number of customers.
- Seductive Imagery
- There is an opportunity for brands to utilize seductive and mysterious imagery in their advertising campaigns.
- Horror-inspired Aesthetics
- Brands could incorporate horror-inspired aesthetics into their designs and marketing strategies to capitalize on consumer interest.
Where This Applies
- Fashion
- The fashion industry could create collections and marketing strategies that incorporate dark and seductive aesthetics.
- Entertainment
- Entertainment industries such as film and TV could create more content that capitalizes on the current popularity of vampire and horror themes.
- Beauty
- Beauty brands could create makeup and skincare lines that incorporate darker, sultrier colors and packaging to appeal to consumers interested in edgier aesthetics.
