Etch-A-Sketch Reinvented Into Interactive High-Def Art

 - Jun 19, 2009   Updated: Jun 8 2011
References: fatmanandcircuitgirl
The well known Etch-A-Sketch children's toy is long-standing source of creativity and frustration.

Through the use of technology a lot of free time, Fat Man (George Sanger) and Circuit Girl (Jeri Ellsworth) have developed this DIY interactive web-enabled version of the Etch-A-Sketch using (among others), the following items:

tent poles
golf tees
drill motors
screen door mechanisms
a 52” Mitsubishi Hi-Def TV screen
IRC Chat software

Their YouTube video is quite inspiring!

Implications - Consumers are frequently drawn to products or services that invoke a sense of nostalgia since they are reminders of pleasing memories and experiences. Companies can capitalize off of nostalgia and appeal to these consumers by manufacturing products that have classic or retro qualities.