Phone Usage Stats

Mashable's Interactive Infographic Examines America's Addiction to Mobile Phones

This interactive infographic from Mashable explores phone addiction. 'How We Use Our Phones' is divided into three main sections: the weird places we use our phones, overall mobile use and mobile use breakdown.

61% of participants in a November 2014 study use their phone in the bathroom, where 30% of these people will answer a phone call. Multitasking is also an issue as 37% use their phones while at a party, 36% use them at a restaurant and 35% use them when playing with their kids. The average American, according to the interactive infographic, spends 2 hours and 57 minutes a day on their phone, 20.7 hours a week and 20.7 days a year.

Even though people use their phones for a variety of things -- from texting to checking in places -- it's clear that this addiction will have a negative long-term effect.

Phone Addiction
Opportunity to develop solutions for managing phone addiction and promoting healthy phone usage.
Multitasking Behavior
Opportunity to create products or services that help individuals effectively manage multitasking with their phone usage.
Mobile Data Analysis
Opportunity to provide data analysis tools and services to help individuals and businesses understand and optimize mobile phone usage patterns.

Industries Being Reshaped

Digital Wellness
The digital wellness industry can provide solutions and tools to help individuals overcome phone addiction and promote healthier phone usage habits.
Entertainment and Dining
The entertainment and dining industries can explore innovative ways to engage customers who use their phones while at parties, restaurants, or engaging with their kids.
Mobile Analytics
The mobile analytics industry can leverage the vast amount of mobile usage data to provide valuable insights and recommendations to businesses and individuals.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 53%
Freshness 8%

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