Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The New Instant Film for the Instax Mini Comes in Different Colors

 - Oct 25, 2016
References: fujifilm & digitaltrends
The Instax Mini is a film camera from Fujifilm that revives the nostalgic instant photography popularized by Polaroid in decades past. Those film cameras, with which consumers can snap a picture and immediately get a printout of the image, have distinctive, bordered photo slides, and Fujifilm is capitalizing on that look with their new cartridges for the Instax Mini.

The borders of the new Instax Mini film slides were originally only available in standard white, but the company now offers 'Black' and 'Sky Blue' borders. The decision to release these stylized borders likely comes in response to the popularity of nostalgic filters on social media sites like Instagram. Though film is somewhat more restrictive in terms of style, colored borders give consumers the opportunity to express themselves beyond the content of the pictures themselves.