In this infographic, social media scientist Dan Zarrella breaks down Instagram stats to figure out exactly how a photo can generate the most Instagram likes.
Zarrella arrives at a handful of cold, hard conclusions about Instagram stats. Photos with faces get more likes -- so selfie enthusiasts are in luck. Surprisingly, no filter is the best filter. Photos that don't utilize an Instagram filter from the range of options provided by the social media platform outperform all other photos. Brighter photos get more likes, as do cooler colors, lower saturation, and busier scenes.
The Instagram infographic is part of a campaign to launch Zarrella's new site PicStats.com, which allows users to enter their own Instagram account information and discover Instagram stats on their own posts. For example, a user's Instagram stats might tell them that they get the most likes when they post pictures of cats and use the Valencia filter.
What's Driving This Trend
- Instagram Like Optimization
- Using image statistics to optimize social media presence.
- Data-driven Social Media Marketing
- Using statistics to increase engagement and maximize social media ROI.
- Personalized Social Media Insights
- Providing individualized Instagram stats to improve personal social media strategy.
Who This Affects Most
- Social Media Marketing
- Using data to drive social media engagement for clients.
- Business Intelligence
- Using data to optimize marketing efforts across a variety of social media platforms.
- Market Research
- Using data to determine social media trends and strategies for businesses in various industries.
