A hard copy Instagram Handbook For Brands was recently released, highlighting the use of Instagram for business. As social media platforms become more visually-driven, they are becoming increasingly popular ways for a brand to tell its story.
The book provides a look at eleven top brands on Instagram that are expert at creating engaging content, including Disneyland, Patagonia, Warby Parker, General Electric and Chobani.
On its Tumblr account, Instagram also provides five simple tips that make good starting points for brands looking to improve social strategies on Instagram, including pointers like: "find beauty everywhere" and "inspire action." By case studies from brands that have been incredibly successful, Instagram is proving itself to be a powerful tool for business to interact with current and prospective consumers.