The Insight Autumn 2012 lookbook features edgy, all-American sportswear styles that combine comfort with simply sleek styles. This elegant collection keeps crisp and cool with contemporary classics that put emphasis on color-blocking.
This stunning suburban shoot is captured by photographer Ben Sullivan, who makes waves in outdoor shots that are effortlessly cool. Stylist Laura May selects a multitude of fitted styles, daring to display bold colors, embroidered embellishments and eclectic patterning.
This youthful lookbook presents a laid back way of dressing that is both relaxed and fashion forward. Infusing edge into quaint seasonal staples, the Insight Autumn 2012 lookbook never tries too hard, exuding seamless cuts and impeccably styled silhouettes that show off attitude along with a fearless fashion flair.
Image Credit: Ben Sullivan
What's Driving This Trend
- Color-blocking Fashion
- This trend presents an opportunity for companies to implement more bold color choices in their fashion designs to cater to a trend of edgy and contemporary looks.
- Effortlessly Cool Outdoor Photography
- This trend presents an opportunity for photographers and brands to capture stunning outdoor shots that are fashion-forward and present a laid back, relaxed way of photographing.
- Eclectic Patterned Clothing
- This trend presents an opportunity for designers to create an eclectic range of styles that showcase a fashion-forward and youthful branding for their products.
Who This Affects Most
- Fashion
- The fashion industry can use these trends to create a fresh line of edgy, all-American sportswear styles, that implement color-blocking, eclectic patterned clothing, and relaxed silhouettes.
- Photography
- Photographers can implement the trend of outdoor photography that is fashion-forward and captures a relaxed, laid-back vibe distinguished among their peers.
- Retail
- Retailers can use these trends to showcase a youthful, fashion-forward brand that creates a unique voice to attract customers who resonate with the edgy suburban look.
