Brian Reyes' Spring 2010 collection made use of symmetrical, thought-provoking prints highly reminiscent of the infamous Rorschach Inkblot Test used by psychologists world-wide.
With inkblot test prints designed for the modern woman, Brian Reyes presented a balanced collection full of ruffled dresses, his signature lingerie, and chic evening gowns worthy of the red carpet.
Implications - No cultural archetype is immune to innovation and hybridization, which is why it is so exciting to see two seemingly disparate things combined. These quirky pieces blend fashion and a well-known psychological test, and it is the unlikely nature of their partnership that makes them stand out in a bold way. What this means for companies looking to find their own novel breakthrough is that sometimes innovation is as easy as combining two completely dissimilar things into one.
Inkblot Test Fashion
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