Yahoo! Games are now ad-supported, integrating advertisements for real companies within the virtual worlds of interactive play. With the help of Double Fusion, a firm specializing in casual game video ads, and NeoEdge, a top in-game advertiser, they'll be launching around 400 ad-supported games, adding to the already extensive library of free online games offered by Yahoo!
Implications - The boom of the digital age has had an epic effect on the advertising industry. Banner ads and strategically placed YouTube videos have made for low budgets, easily measured results and an array of new techniques to ensure an ad goes viral. Regardless, there is still room for innovation in the realm of online advertising, with the support of Yahoo! Games as a great example.
In-Game Ads to Boost Revenue
More Stats +/-
Festive Beard Lights
Cookie-Based Music Boxes
60 Gift Ideas for BAPE Fans
100 Hair Product Gift Ideas
Stretchy Gelatin Kits
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Yahoo! Games Now Ad Supported
- By: BiancaJul 11, 2008 Updated: Mar 31 2011