Yahoo! Games are now ad-supported, integrating advertisements for real companies within the virtual worlds of interactive play. With the help of Double Fusion, a firm specializing in casual game video ads, and NeoEdge, a top in-game advertiser, they'll be launching around 400 ad-supported games, adding to the already extensive library of free online games offered by Yahoo!
Implications - The boom of the digital age has had an epic effect on the advertising industry. Banner ads and strategically placed YouTube videos have made for low budgets, easily measured results and an array of new techniques to ensure an ad goes viral. Regardless, there is still room for innovation in the realm of online advertising, with the support of Yahoo! Games as a great example.
In-Game Ads to Boost Revenue
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