Toronto Film Exhibitions

Imposter Cities Exhibition Explores Architecture & Cinematic Authenticity

The Imposter Cities exhibition at MOCA Toronto offers a captivating exploration of architectural identity and the art of deception in film and television. Showcasing the versatility of Canada's buildings and cities, the exhibition features a screening room with clips from over 3,000 productions shot in Canada, revealing how these locations double as other places on screen.

Visitors can also enjoy a green-screen installation for an immersive movie-mode experience and access video interviews with industry insiders. By showcasing Canada's diverse architectural landscape and its ability to double as different locations, the exhibition highlights the country's potential as a prime destination for film and television productions. This exposure can attract international filmmakers, generate economic opportunities, and foster collaborations between the architectural and entertainment industries.

Architectural Identity in Film and Television
An opportunity for film and television production companies to leverage Canada's diverse architectural landscapes in their productions to create more authentic settings.
Green-screen Installations for Immersive Experiences
An opportunity to create innovative solutions and offer an immersive experience for audiences through green-screen installations.
Showcasing Locations in Film and Television Production
An opportunity for showcasing unique locations that could attract international filmmakers, generate economic opportunities, and foster collaborations.

Who This Affects Most

Film and Television Production
Imposter Cities exhibition provides opportunities to leverage Canada's diverse architectural identity to attract international filmmakers and generate economic opportunities.
Architecture and Design
An opportunity for architectural firms to collaborate with the entertainment industry to create more authentic sets and locations for film and television productions.
Tourism and Hospitality
An opportunity to promote Canadian locations used as sets in movies and television as a tourist attraction.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 65%
Freshness 17%