Who needs faith, hope and love when you can live by the mantra of lie, cheat and steal?
Good girls gone bad will love this opportunity to trade in their moral bling for this sterling silver necklace with open-circle pendant that touts the unethical 'inspirational' message: 'Lie, Cheat, Steal.'
Perfect for those who are keen on one hell of a bumpy ride on the Karma train!
Implications - Hipsters and other similar youth demographics do not adhere to the same moral code as previous generations. Their disillusionment with the state of the world has led them to believe that anything is permissible. Companies can succeed thinking about this individualistic animal and how his/her mind operates.