Sadly the iMats are less geeky then they sound and are in fact just a set of coasters that match iPhone icons. They're pretty cool and a nice way to tech up your pad without going too far down the bachelor route.
Throw in some of the iPhone icon cushions previously featured on this site, serve up some of the iCupcakes and it's almost like you are living inside a Mac store - except without the cool designer white interior and (generally) hot assistants! There are also 16 of them which is pretty good for a coaster set.
Other random sets from the same site include a set of four ‘drains.'