The Illesteva SS10 Eyewear Collection is Creatively Stylish
Meghan Young — January 26, 2010 — Fashion
While I can’t state safely that this is, in fact, a new fashion campaign direction, I’m loving the use of everyday people as models; check out these Illesteva SS10 images to see what I mean.
The creative eyewear brand showcases their latest Illesteva SS10 sunglasses on veteran domino players, giving them not only an instant poker player persona, but also a very stylish look. Actually, the first thing that came to mind was ‘cute!’
The creative eyewear brand showcases their latest Illesteva SS10 sunglasses on veteran domino players, giving them not only an instant poker player persona, but also a very stylish look. Actually, the first thing that came to mind was ‘cute!’
Trend Themes
1. Everyday Models - Using everyday people as models opens up opportunities for brands to connect with a wider audience and create relatable marketing campaigns.
2. Alternative Advertising - Exploring alternative advertising strategies like using veteran domino players as models can create buzz and attract attention in a crowded market.
3. Creative Branding - Incorporating creative and unexpected elements into brand campaigns, such as showcasing eyewear on domino players, can help brands stand out and create a memorable brand identity.
Industry Implications
1. Fashion - The fashion industry can adopt the trend of using everyday models to showcase their products, making fashion more relatable and accessible to consumers.
2. Eyewear - Eyewear brands can explore alternative advertising strategies like featuring their products on unique individuals or in unexpected settings to differentiate themselves in a competitive market.
3. Advertising - The advertising industry can embrace creative branding approaches by incorporating unconventional elements into campaigns, creating engaging and memorable advertisements.
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