Mint-Hued Snakeskin Sneakers

Nike Gives Its Air Max 95 a 'Igloo Snakeskin' Makeover

Nike introduces the newest iteration of its iconic Air Max 95 footwear silhouettes in an 'Igloo Snakeskin' colorway. The new version of the traditional shoe sees a minty green tonal makeover in a snakeskin textured detail across its uppers. The pastel tone welcomes the warmer weather but the scaly detail gives it an elevated twist. The new rendition is constructed with a blend of neoprene, mesh, and faux snakeskin over most of the layered uppers.

The snakeskin is finished in a mint green hue in contrast with the white accenting details that are seen on the laces, nylon lace loops, rubber outsoles, and air-cushioned midsoles. The Igloo Snakeskin Air Max 95s will be releasing online at Nike and at Nike Sportswear retail locations worldwide.

Mint-hued Sneakers
Opportunity for footwear brands to explore unique colorways and textured details to attract customers.
Igloo Snakeskin
Potential for incorporating snakeskin textures into fashion and accessory designs for a luxurious and elevated look.
Air Max 95
Opportunity for sneaker companies to revamp classic silhouettes with new materials and color combinations for a fresh and modern appeal.

Where This Applies

Footwear
Potential for footwear brands to experiment with different materials and finishes to create visually striking and trendsetting designs.
Fashion Accessories
Opportunity for accessory brands to incorporate snakeskin textures and unique colorways into their product offerings to cater to fashion-forward customers.
Sportswear
Potential for sportswear brands to collaborate with fashion designers to create unique and stylish sneaker designs that combine performance and fashion.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 52%
Freshness 8%