Fashion imprint doublet introduces it's latest IF YOU WANT IT collection designed for the Spring/Summer 2023 season during Paris Fashion Week. The brand centers around the concept of "impossible clothes and improbable fashion" as described by designer Masayuki Ino.
The IF YOU WANT IT capsule features a playful yet mature sense of fashion for a juxtaposing feel to the brand and lightheartedness to the silhouettes as well. The runway show was set with falling faux snow in the background for the evidently summer-ready designs This all centers around the overarching theme of clothing made from an improbable angle. Some of the pieces include details such as the generous tailoring and the distressing mainly seen on the denim items.
Image Credit: Filippo Flor, Gorunway.com
What's Driving This Trend
- Improbable Fashion
- The concept of 'impossible clothes and improbable fashion' has the potential to inspire designers to create more unconventional garments.
- Juxtaposing Clothing
- Designing clothing with a playful yet mature sense creates an opportunity to appeal to a broader audience with varying fashion preferences.
- Season-specific Collections
- Releasing fashion collections in advance of the season they are intended for creates an opportunity for consumers to plan their wardrobes in advance.
Who This Affects Most
- Fashion Design
- Designers in the fashion industry can take inspiration from the concept of improbable clothes to create new and innovative garments.
- Denim Manufacturing
- Distressed denim items are featured in the collection, creating opportunities for manufacturers and designers to experiment with new techniques and designs for denim.
- Event Planning
- Creating unique and unexpected experiences like a summer-ready runway show with falling faux snow can attract attention and create excitement for fashion events.
