INDVLST LAB Introduces its latest collection designed for the Fall/Winter 2021 season and it features a unique addition to the roster. The standout offering of the season is a new screenprint kit that allows fans to experiment with in terms of placement and toying around with colors.
The kit features a screenprint with the pre-designed emblems and graphics, along with yellow, blue, red, and black air-dry inks. It features a cleaning kit, gloves, mixing sticks, squeegee, and of course, an instruction manual. The capsule brings designers together with consumers and invites consumers to play a role and add their own personalities to the goods. The rest of the collection includes shorts, hoodies, sweatpants, tees, and more.
Image Credit: INDVLST LAB
Why This Trend Is Growing
- DIY Fashion
- The screenprint kit empowers consumers to take on a more active role in personalizing their clothes.
- Customization
- The kit offers consumers the ability to customize graphic placement and colors, thus opening up a new market segment for personalized products.
- Consumer Involvement
- By inviting consumers to create their own designs, this trend offers the potential for increased loyalty and engagement.
Industries Being Reshaped
- Fashion
- Customization of clothing is a growing trend, and this kit offers a new dimension for designers and makers alike.
- Crafts
- The kit offers opportunities for makers who are interested in creating their own designs or personalizing items for sale.
- Ecommerce
- The DIY trend will not only increase engagement with brick-and-mortar clothing retailers but offers opportunities for e-commerce businesses to deliver similar personalised fashion solutions.
