The i-D Spring 2014 Meghan Collison editorial brings forth a sporty yet highly unkempt look at the model. Shooting this production for the magazine was photographer Colin Dogson who honed in on the unusual appeal of ankle socks and branded athletic apparel.
Bringing this athletic motif to life was stylist Caroline Newell. While Newell incorporated the perhaps predicted likes of t-shirts and numbered jerseys, she also mixed up the theme with Coca-Cola signage and an assortment of leather pieces. These choices break with stretchy fabrics and baggy sweats that are often the preference of sport-chic enthusiasts.
Offbeat backdrops further contributed to the striking nature of this i-D production. A plain white cube was used to display wires and cables, adding mystery to this haute scene.
What's Driving This Trend
- Sporty Unkempt Fashion
- There is an opportunity to create a line of apparel that combines sporty and messy fashion.
- Non-traditional Athletic Apparel
- A trend towards non-traditional athletic apparel branding, such as Coca-Cola signage, can be seen.
- Offbeat Backdrops in Fashion Photography
- The use of offbeat backdrops, like displaying wires and cables, could be a unique way to showcase photoshoots.
Who This Affects Most
- Athletic Apparel Manufacturing
- Athletic apparel manufacturers could consider designing lines of sporty and messy fashion.
- Branding and Marketing
- Marketing and branding firms could explore the use of non-traditional athletic apparel branding to create unique products.
- Fashion Photography
- Fashion photographers may consider experimenting with offbeat backdrops and settings to create unique and striking images.
