Beyonce's Ivy Park Drops Its 'Icy Pack' Winterwear
Ellen Smith — January 26, 2021 — Fashion
In a clever twist on words, Beyonce's Ivy Park brand is dropping its winter collection dubbed 'Icy Park'. The stylish cold weather collection was made in collaboration between the iconic singer and adidas, marking yet another iteration of their partnership.
The exciting collection was teased in a trailer-style ad which briefly showcases some of the expected designs. From the ad, consumers can see light-reflecting materials and a silver color palette. Some standouts include fuzzy outerwear, metallic puffer jackets and matching pants. While not confirmed, the video appears to tease some footwear, including both winter-ready boots and white sneakers. For this drop, some of the celebrity ambassadors include Hailey Bieber and Gucci Mane.
According to the ad, the collection is "coming soon".
Image Credit: adidas, Ivy Park
The exciting collection was teased in a trailer-style ad which briefly showcases some of the expected designs. From the ad, consumers can see light-reflecting materials and a silver color palette. Some standouts include fuzzy outerwear, metallic puffer jackets and matching pants. While not confirmed, the video appears to tease some footwear, including both winter-ready boots and white sneakers. For this drop, some of the celebrity ambassadors include Hailey Bieber and Gucci Mane.
According to the ad, the collection is "coming soon".
Image Credit: adidas, Ivy Park
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