Nike celebrates itself with a brand new footwear pack dubbed the Icon Flip series. The new collection takes classic colorway palettes and flips it on certain models including the signature Air Max series and the Air Presto shoes. For example, the capsule's Air Max 90 comes in a Silver Bullet colorway palette, which is often seen adorning the famed Air Max 97.
The Air Max 90 retains the rest of its traditional design otherwise. The flipped accent is seen throughout the collection as the Air Max 95 sneaker is detailed with the classic AIr Presto Streak Yellow treatment, down to the classic grey gradient. The 97s are designed in the famous Neon colorway palette borrowed from the 95s.
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What Makes This Trend Stand Out
- Icon Flip Footwear
- The Icon Flip series of sneakers by Nike shows an opportunity for innovation by taking classic colorway palettes and flipping them on certain models.
- Reversed-themed Sneakers
- The introduction of reversed-themed sneakers by Nike shows an opportunity for innovation in the sneaker industry by providing a fresh take on classic designs.
- Flipped Accent Footwear
- The flipped accent seen in Nike's Icon Flip collection presents an opportunity for innovation in the footwear industry by allowing for updated variations of classic designs.
Sectors Adopting This
- Athletic Footwear
- The introduction of Nike's Icon Flip series of sneakers shows an opportunity for innovation in the athletic footwear industry by providing updated designs based on classic colorways.
- Fashion and Clothing
- The trend of reversed-themed sneakers presents an opportunity for innovation in the fashion and clothing industry by providing fresh takes on classic designs.
- Streetwear
- The introduction of Nike's Icon Flip collection offers an opportunity for innovation in the streetwear industry by providing new variations of classic designs through flipped accents and reversed colorways.
