The Fall 2009 ads for iCB follow nicely in their line of imaginative art-based campaigns. Their Spring/Summer ad line featured cartoons, and now the design house is showing model Anja Rubik posing in front of sketch art work from Geoff McFetridge.
The iCB campaign is a fun mix of strong artwork and clothing display. The model seems to fit perfectly into the street scene created by Geoff McFetridge, which mixes the two mediums in a novel way.
Key Themes Behind This Trend
- Art-based Ad Campaigns
- The success of iCB's art-based ad campaigns demonstrates the potential for fashion brands to creatively collaborate with artists to capture consumer attention.
- Mixing Mediums
- The use of a model in front of sketch artwork in iCB's Fall 2009 ads showcases the potential for combining different mediums to create visually compelling and unique designs across various industries.
- Imaginative Advertising
- iCB's imaginative and playful approach to fashion advertising highlights the potential for businesses to disrupt their respective industries by taking unconventional and creative approaches to advertising their products or services.
Where This Applies
- Fashion
- The success of iCB's artistic ad campaigns suggests that fashion brands could benefit from collaborating with artists of different mediums to create visually captivating and unique advertising campaigns.
- Advertising
- iCB's fun and imaginative approach to fashion advertising demonstrates the potential for businesses to disrupt the advertising industry by creating campaigns that creatively combine different mediums to capture consumer attention.
- Art and Design
- Collaborations between fashion brands and artists, as seen in iCB's ads, have the potential to disrupt the art and design industry by creating new opportunities for artists to showcase their work in unique and innovative ways.
