Haglöfs Unveils the IC3 Collection for the FW21 Season
British outerwear brand Haglöfs works in collaboration with Nigel Cabourn to launch the IC3 collection designed specifically for the Fall/Winter 2021 season. The pieces honor both the brand's mountain heritage and the rich history of its expertise. The specific inspiration steam from the 107-year history of Haglöfs, giving off retro-futuristic design languages.
It is rooted in a rich history and progressive design and methods of construction. It dices into Haglöfs archival designs, with a focus on 1853 and the notable Everest expedition with Sir Edmond Hillary. The IC3 Down Parka is a notable piece in the capsule made with new design detailing and high-performance fabrication. The rest of the capsule also features materials such as Polartec, GORE-TEX, and down.
Image Credit: Haglöfs
It is rooted in a rich history and progressive design and methods of construction. It dices into Haglöfs archival designs, with a focus on 1853 and the notable Everest expedition with Sir Edmond Hillary. The IC3 Down Parka is a notable piece in the capsule made with new design detailing and high-performance fabrication. The rest of the capsule also features materials such as Polartec, GORE-TEX, and down.
Image Credit: Haglöfs
Trend Themes
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Retro-futuristic Design — There is an opportunity to create apparel that combines old and new design elements to create unique styles and appeal to nostalgic and contemporary consumers alike.
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Heritage-inspired Fashion — Brands can explore their history and traditions to create apparel that honors their heritage while appealing to modern consumers.
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High-performance Materials — The use of innovative and sustainable materials can create apparel that is both functional and environmentally conscious, providing an opportunity to attract socially responsible consumers.
Industry Implications
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Apparel — The apparel industry can explore new design and material innovations to stand out in a crowded market and meet the demand for unique, sustainable, and high-performance clothing.
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Outdoor Recreation — The outdoor recreation industry can leverage the popularity of heritage-inspired and high-performance apparel to offer functional and stylish options for consumers who enjoy outdoor activities.
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Retail — Retailers can differentiate themselves by offering exclusive collaborations and limited-edition collections that tap into consumers' nostalgia and desire for innovative and sustainable apparel.
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