Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'i am OTHER' Channel by Pharrell Williams is a Cultural Movement

 - Jun 18, 2012
References: facebook & youtube
The talented producer, musician and entrepreneur known as Pharrell Willams has created a YouTube channel called 'i am OTHER' as a cultural movement to give an outlet to outcasts, thinkers and innovators.

Pharrell explains that "I serve and represent the OTHERS because I am one myself," as stated on the groups Facebook page. He further goes into detail by communicating what the movement stands for. OTHERS believe in individuality, defy stereotypes, they are bright minds connected by technology, they don't fit into categories and are not defined by geography or demographics.

As you can see in this video, the topic of hipsters is explored, which is a term that is often associated with negative connotations. People are asked to give their opinions on what constitutes a hipster and whether or not they feel that they fit into that label. The 'i am OTHER' movement by Pharrell Williams is a great initiative that is sure to help promote positive change within our society.