The luxury sedan market just got some new competition from an unlikely competitor. Dominated by Mercedes, BMW, Lexus and Audi, non other than Hyundai is making a foray into the market. Historically associated with cheap economy cars, Hyundai is looking to show that it too can design a car that exudes class. The new sedan called the Hyundai Genesis will also feature Hyundai's first ever V8 engine. While it doesn't self park, it does feature all the other gadgets and technology you'd expect from a car in this class. It will be great to see this take hold and become another fixture in the luxury sedan market.