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All-Inclusive Esports Resorts

HyperX & AIC Hotel Group Debut the HyperX Gaming Lounge in Mexico

As the gaming industry continues to expand, HyperX and AIC Hotel Group are taking a new approach to the space with the launch of the First HyperX Gaming Lounge in Mexico at Hard Rock Hotel Riviera Maya. This luxurious resort combines gaming, music, and entertainment to offer an interactive lounge experience fit for any gaming enthusiast.

The HyperX Gaming Lounge will host gaming-centric events and tournaments alongside visits from HyperX personalities and influencers

“The HyperX Gaming Lounge Riviera Maya brings unique value to the guest experience at Hard Rock Hotel Riviera Maya that goes beyond just catering to kids and teens,” said Frank Maduro, Vice President of Marketing at AIC Hotel Group. “The world of gaming and Esports has grown exponentially in the last few years, and we are thrilled to be ahead of the curve in our industry."

The HyperX Gaming Lounge will be open Monday-Sunday from 2 PM-12 AM to all guests ages 10 and up.

SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 31%
Freshness 11%