The New 'Hyperfly + Grateful Dead' Drop is Made for Jiu-Jitsu
Niko Pajkovic — October 19, 2021 — Fashion
The newly released 'Hyperfly + Grateful Dead' collection sees streetwear brand Hyperfly team up with the iconic '70s-era jam band Grateful Dead to deliver an assortment of jiu-jitsu apparel.
Undoubtedly one of Hyperfly's stranger collaborations, the new collection features a variety of limited-edition garments designed -- ideally -- for Deahheads that practice the "gentle art." Leading the collection is the specialty kimono, which is offered in either black and white. The kimono is is crafted using 450gsm pearl weave and dressed with Grateful Dead-themed embroidery along the arms and back. Of course, the iconic lighting-bolt-skull logo is printed extra-large on the back of the garment.
In addition, the collection includes a matching gym bag that is dressed with similar graphics, as well t-shirts featuring the Grateful Dead bear wearing a jiu-jitsu kimono.
Image Credit: Hyperfly
Undoubtedly one of Hyperfly's stranger collaborations, the new collection features a variety of limited-edition garments designed -- ideally -- for Deahheads that practice the "gentle art." Leading the collection is the specialty kimono, which is offered in either black and white. The kimono is is crafted using 450gsm pearl weave and dressed with Grateful Dead-themed embroidery along the arms and back. Of course, the iconic lighting-bolt-skull logo is printed extra-large on the back of the garment.
In addition, the collection includes a matching gym bag that is dressed with similar graphics, as well t-shirts featuring the Grateful Dead bear wearing a jiu-jitsu kimono.
Image Credit: Hyperfly
Trend Themes
1. Collaboration-driven Streetwear - Opportunity for companies to team up with unlikely partners to produce unique apparel collections.
2. Niche-specific Athletic Wear - Opportunity for companies to design apparel for specific, underserved markets such as jiu-jitsu practitioners.
3. Limited-edition Garments - Opportunity for companies to create exclusive, high-value products to generate buzz and increase sales.
Industry Implications
1. Streetwear Fashion - The fashion industry can be inspired to collaborate with unlikely partners to create unique, fashion-forward products.
2. Athletic Wear - Sports apparel companies can design niche-specific clothing for underserved markets such as jiu-jitsu practitioners.
3. Promotional Products - Marketing companies can create limited edition products featuring popular brands to generate buzz and increase brand awareness.
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