The Hyper Color Combat Boot by James Rowland is Bright, Bold & Badass

 - Jun 30, 2011
References: jamesrowlandshop & etsy
James Rowland is a shoe brand known for its vintage and one-of-a-kind footwear options. Its Hyper Color Combat Boot is certainly one-of-a-kind with its glossy, tie-dye exterior and badass chunky heel. The Hype Color Combat Boot is a vintage shoe from the 1990s and is a sure way to turn heads.

The Hyper Color Combat Boot features black laces that tie all the way up the shoe, a thick-tread rubber sole and a prismatic, sheen finish that changes in different lighting. The rainbow-inspired exterior of this boot is an unusual combination with the badass quality typical of a military boot. The Hype Color Combat Boot fuses girly and grunge in a very peculiar and appealing way.

Implications - Businesses that are capable of providing their consumers with one-of-a-kind products will see big returns. Consumers today relish in having access to exclusive products as it creates a sense of prestige and elitism.