The Nike Kobe 9 EM 'Hyper Cobalt' is a shoe that looks like a breath of fresh air. The shoe's Engineered Mesh features geometric blue and white patterns comprising triangles, diamonds, dots and lines dancing around the front of the shoe before fading into a more consistent blue towards the back end of the shoe. A deep golden swoosh sign and light mint green laces complete the look.
The Kobe 9 EM Hyper Cobalt's midsole features a gold Kobe signature on the injected nylon heel clip.
The Nike 9 Hyper Cobalt shoes will also be available in kids' sizes, so sneakerheads of all ages will be able to enjoy them. The shoe is expected to retail for $115, and is currently available on Nike's official website.
What Makes This Trend Stand Out
- Geometric Sneaker Design
- Disruptive innovation opportunity: Companies can explore unique geometric patterns and designs in sneakers to create visually striking and unique footwear.
- Color-fading Aesthetic
- Disruptive innovation opportunity: Brands can experiment with color fading techniques to create dynamic and eye-catching designs in sneakers that appeal to fashion-forward consumers.
- Youth-targeted Sneaker Market
- Disruptive innovation opportunity: Brands can focus on designing sneakers specifically for the youth market, offering them trendy and fashionable options to cater to their style preferences.
Sectors Adopting This
- Footwear Manufacturing
- Disruptive innovation opportunity: Companies can explore new manufacturing techniques and materials to create sneakers with intricate geometric patterns and color-fading effects.
- Fashion Retail
- Disruptive innovation opportunity: Retailers can capitalize on the demand for unique and visually appealing sneakers by offering a diverse range of geometric designs and color fading options.
- Youth Fashion and Lifestyle
- Disruptive innovation opportunity: Brands can cater to the youth market by creating fashionable sneakers with geometric patterns and color fading aesthetics that align with the preferences and style of young consumers.
