Free-From Baby Cosmetics

Hyland’s Naturals Baby Organic Calming Balm is Relaxing and Soothing

The Hyland’s Naturals Baby Organic Calming Balm is one of the brand's latest product launches within its baby skincare range that aims to soothe and relax infants with a blend of beneficial ingredients.

The product features a dermatologist and pediatrician-tested formula that has no parabens, petroleum, phthalates or synthetic fragrances in the mix. The gentle formula is made with organic floral and botanical ingredients, which will help a child to relax as it effectively enhances the skin's natural softness.

The Hyland’s Naturals Baby Organic Calming Balm features organic lavender oil, organic calendula and organic eucalyptus oil, and is priced at $10.99. The product is being launched alongside a bevy of additional products for babies to support new parents with natural cosmetic solutions.

Organic Baby Cosmetics
The demand for organic baby cosmetics is increasing, providing opportunities for brands to create natural and safe products for infants.
Paraben-free Products
The trend towards paraben-free products is growing, creating a market for companies to create cosmetics that are free from harmful chemicals.
Gentle Baby Skincare
The trend towards gentle baby skincare is on the rise, creating an opportunity for companies to create products that cater to sensitive baby skin.

Who This Affects Most

Baby Care
The baby care industry can capitalize on the trend towards natural and organic baby cosmetics, and develop products that cater to the needs of parents looking for safe and gentle skincare solutions for their children.
Beauty
The beauty industry can create a line of cosmetics that use organic floral and botanical ingredients, free from synthetic fragrances and harmful chemicals, to create safe and natural skincare products for people of all ages, including babies.
Healthcare
Hospitals and healthcare providers can incorporate the use of organic and natural baby skincare products to provide safe and gentle care for newborns and infants.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 31%
Freshness 17%