The Hygienex campaign gives people a whole new perspective about public washrooms, especially unisex ones such as those used on airplanes. It uses hilariously shocking imagery to grab people's attention. Although borderline sexual, the Hygienex campaign depicts a stewardess sitting on top of a hairy man's butt to form a sort of urinating yin and yang symbol. Despite the unpleasant insinuations, the print ad does have a good point.
Cleverly conceived and executed by Indonesia-based ad agency Grey, the Hygienex campaign reads, "Safe yourself from bad ass." This can be done through the use of a disposable paper toilet seat cover. The Hygienex campaign was art directed by Kevin Reinaldo with creative direction by Randy Rinaldi.
Why This Trend Is Growing
- Toilet Seat Hygiene
- Opportunities for disruptive innovation in creating new, more effective toilet seat covers or in developing alternative hygiene solutions for public restrooms.
- Bold and Provocative Advertising
- Opportunities for disruptive innovation in creating bold and provocative ad campaigns that grab people's attention in unique ways.
- Unisex Restrooms
- Opportunities for disruptive innovation in creating more comfortable and hygienic unisex restrooms that meet the needs of all users.
Industries Being Reshaped
- Personal Hygiene
- Companies in the personal hygiene industry can explore new product opportunities for toilet seat covers or other alternative hygiene solutions for public restrooms.
- Advertising
- Ad agencies can explore new ways of creating bold and provocative ad campaigns that grab people's attention and make a lasting impact.
- Restroom Design
- Companies specializing in restroom design can explore innovative ways of creating more comfortable and hygienic unisex restrooms that meet the needs of all users.
