Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Hygienex Campaign Makes People Wonder About Public Washrooms

 - Mar 4, 2013
References: grey & ibelieveinadv
The Hygienex campaign gives people a whole new perspective about public washrooms, especially unisex ones such as those used on airplanes. It uses hilariously shocking imagery to grab people's attention. Although borderline sexual, the Hygienex campaign depicts a stewardess sitting on top of a hairy man's butt to form a sort of urinating yin and yang symbol. Despite the unpleasant insinuations, the print ad does have a good point.

Cleverly conceived and executed by Indonesia-based ad agency Grey, the Hygienex campaign reads, "Safe yourself from bad ass." This can be done through the use of a disposable paper toilet seat cover. The Hygienex campaign was art directed by Kevin Reinaldo with creative direction by Randy Rinaldi.