As part of its Beyond the Bottle efforts, PepsiCo is introducing a new hydration platform that addresses sustainable packaging and allows consumers to digitally track how they are staying hydrated.
PepsiCo's Beyond the Bottle initiative is all about sharing a range of beverages without single-use plastic bottles. In keeping with this mission, the system introduces a hydration dispenser, a companion smartphone app and a personalized QR code sticker for reusable bottles. With this platform, users are able to set and keep tabs on their hydration goals, as well as their environmental impact, as the unique sticker on their bottle is recognized by the dispenser.
As personalization is one of the main focuses of the hydration platform, users are also able to save their preferences, such as their favorite flavors and perfect carbonation levels.