The Hunky Dory Crisps Irish Rugby Campaign Garners Attention
Luisa Amanda Gomes — April 30, 2010 — Naughty
References: belfasttelegraph & adpunch.org
The Hunky Dory Crisps Irish Rugby campaign has gained a lot of heat for its sexually themed ads. The print campaign depicts women playing ruby as they show off their cleavage with a bag of Hunky Dory Crisps in the foreground. The ad finishes with the statement, “Are you staring at my crisps?” and an announcement that Hunky Dory is a proud sponsor of Irish Rugby.
Whether or not the Hunky Dory Crisps Irish Rugby campaign was attempting to use tongue-in-cheek humor, it did not amuse too many people and caused a lot of trouble for the snack company. Chips and boobs just don’t equal harmony in the world of advertising.
Whether or not the Hunky Dory Crisps Irish Rugby campaign was attempting to use tongue-in-cheek humor, it did not amuse too many people and caused a lot of trouble for the snack company. Chips and boobs just don’t equal harmony in the world of advertising.
Trend Themes
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Controversial Advertising — Opportunities for disruptive innovation in developing unconventional and provocative ad campaigns.
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Gender Stereotypes — Opportunities for disruptive innovation in challenging traditional gender roles and expectations in advertising.
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Sponsorship Strategies — Opportunities for disruptive innovation in redefining brand sponsorships and associations with sports teams.
Industry Implications
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Advertising — Opportunities for disruptive innovation in the advertising industry to create more inclusive and diverse campaigns.
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Snack Food — Opportunities for disruptive innovation in rethinking marketing strategies and approaches for snack food brands.
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Sports — Opportunities for disruptive innovation in sports marketing and sponsorship approaches in the wake of controversial campaigns.
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