HUMAN MADE and Girls Don't Cry work in collaboration as the two Japanese brands spotlight the Fall/Winter 2020 season. In addition to the apparel designs, the duo also unveil some bottles of hair treatments in the form of shampoos and conditioners.
The personal grooming breach is not a new realm for the streetwear industry as others have branched into the area as well. In terms of the streetwear silhouettes, there are the classic cobranded varsity jackets, fleece pieces, hoodies, caps, tees, and some lifestyle items to round out the capsule. This includes mugs, thermoses, and outerwear that reads "The Future is in the Past." Some of the standout items include the fleece sweater and the quarter zippered fleece enclosed with buttons.
Image Credit: 27 Elements
What's Driving This Trend
- Collaborative Hair Treatments
- Opportunity for fashion brands to collaborate with beauty brands to create hair treatment products.
- Streetwear Silhouettes
- Opportunity for streetwear brands to expand their product offerings with classic silhouettes like varsity jackets and hoodies.
- Personal Grooming in Streetwear
- Opportunity for streetwear brands to enter the personal grooming market by creating grooming products like shampoos and conditioners.
Who This Affects Most
- Fashion
- Fashion industry can capitalize on the trend by collaborating with beauty brands to create hair treatment products.
- Streetwear
- Streetwear industry can expand its product offerings by incorporating classic silhouettes like varsity jackets and hoodies.
- Personal Care
- Personal care industry can tap into the streetwear market by creating grooming products targeted towards streetwear enthusiasts.
