Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Hugo Boss Orange Fall 2011 Ads are Full of Playful Poses

 - Jul 8, 2011
References: hugoboss & fashionising
It looks like the Hugo Boss Orange Fall 2011 ad campaign has decided to encourage some innocent horseplay. A cheeky campaign, it is full of playful poses, lighthearted looks and city sights. Considering that Orange is Hugo Boss's more urban, casual line, it is no surprise that they took this route. As though inspired by Diesel's much talked about Be Stupid ad campaign, it has the same careless and quirky quality about it.

Shot by fashion photographer Matt Jones, the Hugo Boss Orange Fall 2011 ad campaign stars fun-loving models Eniko Mihalik, Dree Hemingway and Lily Donaldson. Through their commitment to all things fun, they are able to give life to the otherwise safe styles in the Hugo Boss Orange collection.