It looks like the Hugo Boss Orange Fall 2011 ad campaign has decided to encourage some innocent horseplay. A cheeky campaign, it is full of playful poses, lighthearted looks and city sights. Considering that Orange is Hugo Boss's more urban, casual line, it is no surprise that they took this route. As though inspired by Diesel's much talked about Be Stupid ad campaign, it has the same careless and quirky quality about it.
Shot by fashion photographer Matt Jones, the Hugo Boss Orange Fall 2011 ad campaign stars fun-loving models Eniko Mihalik, Dree Hemingway and Lily Donaldson. Through their commitment to all things fun, they are able to give life to the otherwise safe styles in the Hugo Boss Orange collection.