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The HUF SS 2012 Lookbook Features Laid-Back Skatewear

The HUF SS 2012 lookbook features simple sartorial pieces, reflective of the effortless cool of the skater lifestyle. The apparel doubles as casual and efficient. The fit of each piece, from shoe to fitted cap to trouser, is ideal for transitioning from a skating session to the daily routine.

Keith Hufnagel, owner of HUF, is a former skateboarding pro. With his long history in pro skating and extensive exposure to international cultures, Hufnagel applied his street-savvy style to a San Francisco shop. After a series of frustrations with the void of quality skating apparel, Huf founded his own line. HUF boasts a refined collection of independently manufactured premium skate gear. Keith Hufnagel himself oversees the design and production of each product.

The HUF SS 2012 lookbook is perfect for the laid-back skate addict.