For the most recent HUF and Thrasher series, the two beloved skate brands joined together to design a selection of apparel and accessories that are loosely themed around the Tour De France. In order to make this linkage clear, the collection was dubbed 'Tour De Stoops.'
Although Thrasher's branding is shown most prominently on the pieces, HUF's is included beneath in more minimal lettering -- ensuring that the collaborative effort is known.
In addition to hoodies, tees, crewnecks and other apparel that's traditionally seen, the HUF and Thrasher line incorporates canvas sneakers, hats, water bottles, umbrellas and even a branded blow torch. Colorways vary widely, however pastels reoccur throughout. The products are priced quite affordably and can be found both online and in HUF and Thrasher stores.
What's Driving This Trend
- Skateboard Fashion Collaborations
- Bringing together the fashion and skateboarding industry with unique and creative collaborations.
- Athletic-themed Clothing Lines
- Incorporating a sports theme into clothing and accessories for a unique fashion statement.
- Limited-edition Collaborative Apparel Collections
- Exclusive collections of apparel and accessories bring together multiple brands or companies to create a unique product.
Who This Affects Most
- Fashion and Apparel
- Opportunities for brands to collaborate on limited-edition clothing and accessories with a unique theme.
- Skateboarding and Action Sports
- An opportunity for skateboarding and action sports brands to expand their product offerings outside of traditional skate gear.
- Sporting Goods and Equipment
- Incorporating popular sports themes into clothing and accessory lines can bring new customers to traditional sporting goods and equipment stores.
