While most couples don't want to be that couple, the one that is so matchy matchy they might as well stick solely to vomit-hues, the How to Spend It 'Top-to-tone' editorial sets an example of how it can be done without having passersby upchucking around them. Although they sport monochromatic outfits of lilac, fuchsia and yellow, the tones in each outfit give them depth and personality while maintaining a highly stylish aesthetic.
The How to Spend It 'Top-to-tone' editorial is a success thanks to stylist Mitchell Belk. He pulled pieces from the likes of Burberry Prorsum and Michael Kors. Lensed by David Roemer of Atelier Management, the photoshoot stars models Vasilisa Pavlova and Owen Steuart. Walter Obal and Keith Carpenter were on beauty duty.
Key Themes Behind This Trend
- Monochromatic Fashion
- There's an opportunity to create monochromatic fashion lines that focus on complementary and distinct tones.
- Couples Matching Fashion
- Creating fashion for couples that isn't cringe-worthy, but is cohesively stylish and complementary, is an innovation opportunity.
- High-end Fashion Photography
- Opportunity to provide high-end fashion photography services that capture the essence of monochromatic and complementary tones.
Where This Applies
- Fashion
- The fashion industry can create new lines of complementary and chic monochromatic clothing for couples.
- Photography
- Photographers can position themselves to cater to high-end fashion clients with a focus on capturing the essence of complementary and monochromatic fashion tones.
- Editorial Design
- Publishers can try unique editorial design that showcases complementary and monochromatic fashion choices.
