Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Musical Preference Charts

How Your Father's Favorite Music Influences What You Listen to Today

— June 28, 2011 — Pop Culture
Music tastes differ on a variety of levels, from time period to culture and environment, but one thing that surely influences music taste is the sounds individuals are exposed to growing up. The music of my parent's generation varies in quality, but it was a generation undoubtedly filled with greats from The Beatles to the Rolling Stones. While some children with an appreciation for their parent's music are inspired to emulate their taste, many move in the opposite direction, finding music that their parents see as culturally irrelevant and "not real music." Regardless of the direction children choose with regards to music, the influence of their parent's musical tastes is significant and undeniable.

Implications - The sounds and styles of music have changed dramatically across generations with the evolution of culture and technology. The growing variety of musical styles that exist across the world have a strong two-way relationship with culture, where the culture within which one resides is heavily influenced by music, and vise versa.
Trend Themes
1. Inter-generational Music Influence - Understanding the impact of parent's musical tastes on their children's music preferences can guide musical marketing tactics and spur cross-generational conversations around music.
2. Cultural Impact on Music - Recognizing the two-way relationship between culture and music can inspire innovative collaborative projects among artists, DJs and event planners to provide culturally relevant music experiences.
3. Evolution of Musical Styles - The evolving landscape of music genres provides opportunities for novel creativity and exploration for artists, producers and sound engineers to experiment with blending sounds and creating new musical forms.
Industry Implications
1. Music and Entertainment Industry - Music streaming services and event production companies can use data on inter-generational music influence to target cross-generational audiences more effectively.
2. Cultural Industries - Collaborative art exhibits, installations, and immersive experiences that blend music and cultures can create novel and engaging spaces for artists, designers, curators and event planners.
3. Music Engineering - With the emergence of novel musical genres, sound engineers, designers and producers can explore creative ways of integrating sounds and innovating the use of technology and software tools.
2
Score
Popularity
Activity
Freshness