Based in Brighton, United Kingdom How It Should Be (also known simply as hiSbe) might seem like a utopia but it's actually just operating on a very simple level making healthy food available to more people and making sure people get a living wage (or more!) when they are employed.
"That starts with us selling better products from the brands and producers that care," the social enterprise writes on their website. "Because what you buy matters; every pound you spend is either a vote for how it is or how it Should be." Click through the featured gallery to see more mantras on How it Should Be -- plain and simple.
How It Should Be website
hiSbe on Facebook
hiSbe on Twitter
hiSbe on Pinterest