HUMAN MADE, a Japanese streetwear label founded by NIGO, has announced the launch of its new 'HOUSEWARE' capsule. The new collection comes on the heels of the brand's previously released 'PATCHWORK CHECK' capsule, which featured a range of vibrant madras-patterned items.
Diverging from apparel, the new collection offers a range of premium home goods, including items such as trash cans, tissue boxes, countertop organizers, and sheet cases. All of the pieces arrive with a similar look, which consists of a gray metal body and polished wood covers. In addition, these pieces arrive engraved with the HUMAN MADE logo and text reading "GEARS FOR FUTURISTIC TEENAGERS."
For those interested, the entire 'HOUSEWARE' collection is set to drop on May 28 and will be available to purchase on HUMAN MADE's website.
Image Credit: HUMANMADE
What's Driving This Trend
- Streetwear-inspired Home Decor
- As more streetwear brands venture into home decor, there is an opportunity for disruptive innovation in merging fashion and home design.
- Crossover Merchandising
- More and more fashion brands will have an opportunity to expand their markets and increase revenue streams by creating merchandise in new and unexpected categories.
- Brand Expansion
- There is a trend of fashion brands exploring new areas of business, indicating an opportunity for disruptive innovation in expanding brand identity and product offerings.
Who This Affects Most
- Fashion
- In the fashion industry, home decor presents an opportunity to expand product lines and grow brand identity.
- Home Decor
- Home decor companies can explore new and unexpected collaborations with fashion brands to tap into new customer bases and revenue streams.
- E-commerce
- As the trend of fashion brands entering new areas of business grows, there is a disruptive innovation opportunity to build and optimize e-commerce platforms for these new product categories.
