The House of Holland and Superga 2750s footwear adds some color and flair to traditional skateboard sneakers. House of Holland recreates its casually classic styles by incorporating colorful and playful designs by Superga. These kicks feature both whimsical and fetching styles that range from classic polka dots to luscious leopard print. Most of the collection is decked out in candy-inspired colors, although there are some styles for the more traditional hue-loving individuals. This collection contains a mix of platforms and flatforms, as they represent “a perfect embodiment of [Superga’s] distinct style with a House of Holland twist,” according to the company site.
The ad features the newest collection of 2750s footwear dancing. With the help of black bodysuits donned by the dancers, it appears that the Superga footwear has come to life and is dancing on its own. Throughout the duration of the video, these skateboarder kicks are seen dropping some sweet dance moves as well as showing off some killer footwork.
What's Driving This Trend
- Colorful Footwear
- Opportunity for incorporating playful and whimsical designs into everyday footwear to add more personality and style.
- Patterned Platforms
- Incorporating unique patterns and elevated soles can elevate skate shoes to a fashion statement.
- Interactive Footwear Advertising
- Opportunity for creative advertising showcasing the product in action to bring the product to life and connect better with customers.
Who This Affects Most
- Fashion
- Fashion brands can incorporate playful designs and elevated platforms into everyday wear.
- Sports Apparel
- Sports footwear brands can embrace colorful and playful designs and incorporate them into their branded lifestyle gear.
- Advertising
- Advertising agencies can develop more interactive campaigns featuring products in action to engage users more effectively.
