With Halloween just around the corner, New York-based hotel chain Refinery launched the new Hotel of Horrors suite that runs from October 24 - 31. Guests will stay on the completely transformed 12th floor of the hotel that features hidden zombies, ghosts, ghouls, and more.
The package includes accommodatings in an Atelier Suite with a king-size bed; two entrees from the room service menu such as 'Devil on Horseback,' 'Witch's Curls,' or 'To Die for Brisket;' a bottle of Refinery wine, a charcuterie board, and access to HBO GO and Netflix to let guests binge watcg all night long.
The Hotel of Horror the package starts at $499 USD per night and is the perfect romantic getaway for thrill-seeking couples.
What's Driving This Trend
- Horror-themed Hotels
- Disruptive innovation opportunity: Expand the horror-themed hotel concept to other holidays or special occasions, such as Christmas or Valentine's Day.
- Immersive Experiences
- Disruptive innovation opportunity: Create immersive experiences in other industries, such as restaurants or retail, where customers can engage with a unique theme or storyline.
- Themed Room Service Menus
- Disruptive innovation opportunity: Collaborate with local chefs or restaurants to create themed room service menus that enhance the overall experience for guests.
Who This Affects Most
- Hospitality
- Disruptive innovation opportunity: Incorporate technology and interactive elements into hotel designs to create memorable and unique guest experiences.
- Entertainment
- Disruptive innovation opportunity: Develop immersive and interactive attractions or events that cater to thrill-seekers and horror enthusiasts.
- Food and Beverage
- Disruptive innovation opportunity: Create themed food and beverage offerings that align with specific events or experiences, enticing customers to try new and unique culinary concepts.
