Donatos is offering a new Hot Honey Pepperoni Pizza
Katherine Pendrill — February 28, 2023 — Lifestyle
References: qsrmagazine
Best known for its 'Edge to Edge' thin crust pizza, fan-favorite chain Donatos has just added a delicious new option for fans to enjoy: the Hot Honey Pepperoni Pizza.
The new Hot Honey Pepperoni Pizza and the new Hot Honey Wings will be available from all of Donatos 173 traditional restaurants for just a limited time. This exclusive offering consists of thin-crust pizza dough topped with fresh mozzarella, heritage pepperoni, crushed red pepper, and a drizzle of Mike’s Hot Honey. Similarly, the new Hot Honey Wings are traditional oven-baked dry rub wings drizzled with Mike’s Hot Honey. As Jodie Conrad, Chief Marketing Officer for Donatos said about the brand's latest LTOs: "This pizza has quickly become my new favorite pizza and I know that our customers are going to love it. It’s the perfect combination of sweet and spicy. We can’t wait for our customers to try the pizza and wings.”
Image Credit: Donatos
The new Hot Honey Pepperoni Pizza and the new Hot Honey Wings will be available from all of Donatos 173 traditional restaurants for just a limited time. This exclusive offering consists of thin-crust pizza dough topped with fresh mozzarella, heritage pepperoni, crushed red pepper, and a drizzle of Mike’s Hot Honey. Similarly, the new Hot Honey Wings are traditional oven-baked dry rub wings drizzled with Mike’s Hot Honey. As Jodie Conrad, Chief Marketing Officer for Donatos said about the brand's latest LTOs: "This pizza has quickly become my new favorite pizza and I know that our customers are going to love it. It’s the perfect combination of sweet and spicy. We can’t wait for our customers to try the pizza and wings.”
Image Credit: Donatos
Trend Themes
1. Spicy Honey Trend - The growing popularity of sweet and spicy combinations in food offers opportunities for innovative ways to incorporate spicy honey as a flavor.
2. Limited Time Offerings Trend - The success of Donato's limited time offerings shows that customers are interested in trying new flavors and experiences, creating a market for restaurants to continuously introduce new and unique LTOs.
3. Premium Topping Trend - The use of premium toppings, such as Mike's Hot Honey, on classic dishes like pizza and wings offers a unique selling proposition for restaurants to differentiate themselves and provide a more upscale experience for customers.
Industry Implications
1. Fast Food Industry - The fast food industry can capitalize on the demand for unique flavor combinations by introducing new limited time offerings and incorporating premium ingredients, such as spicy honey.
2. Casual Dining Industry - Casual dining restaurants can differentiate themselves and provide a more upscale experience for customers by incorporating premium toppings and unique flavor combinations on classic dishes.
3. Food Retail Industry - The food retail industry can meet the growing demand for spicy honey by incorporating it as a standalone product or ingredient in various grocery items, offering convenience and accessibility for consumers.
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