Discreet Table-Like Air Purifiers

The Conceptual 'HORIZONTÁLIS' Air Purifier Hides in Plain Sight

Air purification technology is quickly becoming essential for many consumers who live in urban areas who are weary about air quality, so the conceptual 'HORIZONTÁLIS' air purifier has been created with this in mind.

Designed by Jaehyo Lee, the purifier is capable of hiding in plain sight thanks to the table-like aesthetic that enables it to be subtly positioned or even used as a side table. This speaks to a shift towards smaller living spaces where consumers need to make the most of every square inch of space by only opting for design-conscious solutions that don't need to be hidden away.

The conceptual 'HORIZONTÁLIS' air purifier has been designed in two variations that range in height to suit the needs of inhabitants seamlessly.

Smaller Living Spaces
Design-conscious solutions that can be integrated into small living spaces without compromising on aesthetics or functionality.
Discreet Air Purifiers
Air purifiers that are designed to blend in with home decor, allowing for seamless integration into various living environments.
Table-like Aesthetics
Innovative air purifiers that resemble side tables or furniture, presenting a dual-purpose solution for space optimization.

Sectors Adopting This

Home Decor
Opportunities for designing home decor products that serve a dual-purpose of functionality and air purification, catering to consumers' desire for seamless integration.
Appliances
Incorporating air purification technology into everyday household appliances to provide discreet and effective air cleaning solutions.
Interior Design
Collaborating with air purifier manufacturers to create custom-designed furniture pieces or integrated air purification systems for smaller living spaces.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 45%
Freshness 9%